A Practical Guide to Comparative Advertising; Dare to Compare
ASTM International, Committee E-18 on Sensory Evaluation
(include link to ASTM; E1958 Standard Guide for Sensory Claims Substantiation)
include ASTM/Elsevier link to purchase book
https://www.elsevier.com/books-and-journals
Sensory Claims Research
Click Here: Sensory Evaluation Practices, 4th Edition
Food Science & Technology, 2nd Edition, Campbell Platt
Descriptive Analysis (Sarah Kemp)
ASTM Descriptive Analysis Manual (editor)
Applied Sensory and Consumer Science Certificate Program for Distance Learners